Do you often share information about your diet and exercise routines on Facebook? Perhaps you do not, but see other people who do. You may have wondered what leads them to do this, and what is going through their heads to motivate them to do so. Well, if so, then you are in luck. A recent study by Brunel University in London claims to have found the answer to these questions.

What Is The Goal Of These People?

The researchers revealed that when people frequently post about their fitness routines, the primary goal is typically to brag about how much time and effort they invest into their physical appearance. By doing so, they are able to receive the attention and validation that they crave from other people.

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Apparently, the goal is oftentimes successful, because these status updates tend to accrue more likes than do other types of status updates.

How Was The Study Conducted?

The study was conducted by researchers at Brunel University in London. They wanted to determine why so many people regularly share their fitness routines on social media.

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To do this, they accrued a sample of 555 Facebook users. They examined their Facebook statuses and gave surveys to the users to determine their levels of self-esteem, narcissism, and ‘big 5’ personality traits (openness, conscientiousness, extroversion, agreeableness, and neuroticism).

What Else Did The Survey Discover?

In addition to the correlation between narcissism and fitness updates, narcissists were also more likely to post statuses about their achievements. Similar to the posts about fitness, these statuses received a higher number of likes and comments.


On the other hand, people with low self-esteem posted more often about their current romantic partner. Meanwhile, people high in conscientiousness (i.e. people who are more responsible and organized) post more frequently about their children.